Cross-Border Blog

The Business of Law: Starting & Building A Law Firm

The Josh Gerben Show

On April 23, 2024, Michael Kennedy, founder and principal of Ingenuity Counsel, was the guest on The Josh Gerben Show hosted by Josh Gerben. The conversation flows around the evolution of a legal career to finding a niche law practice when founding a firm. The pair also discuss what it’s like to start a firm with zero clients and grow into hiring attorneys and support staff.

Be sure to check out The Josh Gerben Show on Spotify, Apple Podcasts, and YouTube, because law school didn’t teach business.
About Josh Gerben

Josh Gerben is the founder of Gerben IP, a state-of-the-art law firm that has won national and international recognition for its ability to deliver high quality legal services at a fraction of the cost of big law firms. For more information, visit

About Ingenuity Counsel & Michael Kennedy

Ingenuity Counsel, located in Windsor, Ontario, Canada, is a niche law practice that provides U.S. cross-border tax and legal services to Canadians. In addition to setting up cross border structures in the real estate, manufacturing, greenhouse, food & hospitality, construction, interior design, communication, accounting, financial services, and fitness industries, among others, we also provide U.S. immigration services, such as E-2 investor, E-2 trader, and L-1A intra company transfer visas; sales & acquisitions of businesses; estate planning; probate & estate administration; and general contract and commercial advice. Please do not hesitate to contact our office by phone at 519-252-3888 or by email to today to schedule your initial consultation.


Michael Kennedy is an attorney-at-law admitted in the States of California, Michigan, Florida, and Arizona, with 22 years of experience. He is also authorized as a Foreign Legal Consultant by the Law Society of Ontario to provide legal services in Ontario respecting the laws of the United States. Mr. Kennedy provides legal advice only as it pertains to U.S. laws. Prior to establishing Ingenuity Counsel in 2012, he practiced law in the United States for more than 10 years in California, Michigan and Florida. Michael has a U.S. law degree (JD) from Western New England University School of Law and his Master of Laws degree (LLM) from Georgetown University Law Center in Washington DC.

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